About
Mission
Etcents was founded by a husband‑and‑wife team who believed that the products we use to care for our homes should be just as beautiful, safe, and luxurious as the spaces we live in.
After years of scrubbing with harsh, chemical-smelling cleaners—or “fresh” scents that didn’t feel fresh at all—we knew something was missing. We wanted our home to smell like a luxury hotel, not a laboratory. And we wanted a cleaner that worked without exposing our family or our pets to toxins, phthalates, or synthetic chemical clouds. So we created Etcents.
Our mission is simple:
To elevate everyday cleaning with all‑natural, pet‑safe formulas that smell like fine perfumes—so good, you’ll want to wear them (and can).
Etcents transforms the cleaning experience by combining plant‑based, non‑chemical, phthalate‑free ingredients with fragrance profiles inspired by luxury hotels and high‑end perfumery. Whether you’re tackling pet messes, cooking oils, bathroom odors, or daily dust and grime, Etcents leaves your home spotless and infused with a scent that feels warm, inviting, and effortlessly elegant.
We believe your home should feel like your sanctuary.
We believe cleaning products shouldn’t compromise your health, your health, pets, or your senses.
And we believe luxury is found in the smallest details—including the smell of a freshly cleaned space.
Giving Back
A portion of our proceeds goes towards the "Uncontrollable Minds" Charity, an organization dedicated to telling stories through film & television that shines light on mental health stories, human experiences, & acts of kindness. UM believes that storytelling can foster understanding, empathy, and change, especially for those whose voices are often unheard.
See what they are working on at: Uncontrollable Minds
